Date: Fri, 16. May 2008 22:31:03

Marketing WeekYahoo, fighting takeover, forms partnerships with WPPLos Angeles Times - 2 hours agoYahoo Inc., fighting billionaire investor Carl Icahn's bid to take control of its board, agreed to give advertising company WPP Group access to its online advertising auction service to bolster ad sales.More On WPP-Yahoo Exchange Deal: Walrath: 'We've Reached Scale' Washington PostYahoo teaming with WPP Grp on digital advertising BusinessWeekNew York Times - Reuters - Motley Fool - Digital Media Wireall 95 news articles

Date: Wed, 7. July 2010 20:22:40

Reckitt Benckiser 's plan to charge ad agencies a fee to pitch its business in India, coupled with a Hindustan Unilever executive's suggestion that ad agencies ought to work for free , has people in the advertising business fearing that India may kill off the advertising business as we know it.

Date: Sat, 17. May 2008 07:00:32

Marketing WeekYahoo, fighting Icahn bid, forms ad partnership with WPPLos Angeles Times - 3 hours agoYahoo Inc., fighting billionaire investor Carl Icahn's bid to take control of its board, said Friday that it agreed to give advertising company WPP Group access to its online advertising auction service to bolster ad sales.Yahoo, WPP form multiyear ad-trading partnership ReutersYahoo teaming with WPP Grp on digital advertising BusinessWeekWashington Post - New York Times - Motley Fool - ClickZ Newsall 100 news articles

Date: Tue, 18. November 2008 15:15:38

There are plenty of advertising agencies looking to fill copywriting jobs. Learn more about this advertising career to decide if you want to fill one of those copywriting jobs and...

Date: Thu, 25. February 2010 17:00:13

Electric Media has become the largest Irish digital advertising company after the assets of Ireland?s longest established online advertising company, Sales Online, were transferred to Electric Media.img src="http://feeds.feedburner.com/~r/bnbusiness/~4/_BMFneb2k_c" height="1" width="1"/

Date: Wed, 7. April 2010 12:53:00

PC World - Apple is reportedly gearing up to introduce a new mobile advertising program on Thursday as part of the company's iPhone OS 4.0 event. Ever since January, when Apple purchased Quattro Wireless, a mobile advertising platform, there has been speculation about how Apple would integrate its services. On Thursday, we may get our answer, according to Media Memo's Peter Kafka.  

Date: Tue, 2. December 2008 10:54:00

A coalition of Canadian environmental groups has challenged advertising claims made by Nestle Waters North America. The coalition has filed a complaint under Canadian Code of Advertising Standards against the claims made by the firm that bottled water is the most environmentally responsible consumer product in the world.

Date: Wed, 5. November 2008 03:20:22

Print advertising is effective and affordable if you know how to write print ads. Understand the elements of effective print advertising to create print ads that sell your products and...

Date: Fri, 14. May 2010 15:30:20

General Motors may owe over $160 million to its ad agencies but that's not stopping the company from starting a new ad campaign. After a href=http://cars.about.com/b/2009/06/02/neeext-general-motors-files-for-bankruptcy.htmfiling Chapter 11 bankruptcy/a earlier this week, the company is now reorganizing and reassuring. BRBRThe new ad campaign includes TV, a new a href=http://www.gmreinvention.com/website called GMReinvention.com/a and social networking through Facebook and Twitter. The a href=http://link.brightcove.com/services/player/bcpid22879159001?bclid=22378947001#038;bctid=24833632001one-minute TV commercial/a uses 80-percent stock footage with a voiceover that says, Reinvention is the only way we can fix this...and fix it, we will. BRBRDeutsch L.A. created the ad. It debuted Wednesday night in ad space GM had already purchased. BRBRFast food companies have a href=http://advertising.about.com/od/publicrelationsresources/a/fingerfoods.htmsuffered bad PR/a. Companies have had their a href=http://advertising.about.com/od/carrelatednews/a/firestoneadcamp.htmproducts attributed to people's deaths/a. Most have overcome the bad press. PWill GM's reassurance plan help the company get back in a positive light with customers?p style="background:#f5f3ef;border:1px solid #d5d0bf;clear:both;padding:.5em;"a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2009/06/04/gm-launches-reassurance-campaign.htm"GM Launches Reassurance Campaign/a originally appeared on a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/"About.com Advertising/a on Thursday, June 4th, 2009 at 22:05:56./ppa href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2009/06/04/gm-launches-reassurance-campaign.htm"Permalink/a | a href="http://clk.about.com/?zi=1/1hc#038;zu=http://advertising.about.com/b/2009/06/04/gm-launches-reassurance-campaign.htm#gB3"Comment/a | a href="http://advertising.about.com/gi/pages/shareurl.htm?PG=http://advertising.about.com/b/2009/06/04/gm-launches-reassurance-campaign.htm#038;zItl=GM Launches Reassurance Campaign"Email this/a/p

Date: Wed, 25. August 2010 03:14:16

Apple Inc. , which acquired the Waltham Internet advertising network Quattro Wireless Inc. in January, is shutting it down. Instead, the consumer electronics titan will focus its entire Internet advertising strategy on its new iAd network, which the company launched in July. Apple is believed to have paid $275 million for Quattro, a venture-backed firm that was funded in part ...