Date: Fri, 18. November 2011 08:16:23

A recent study revealed that of all the ads made each year, 89% go unnoticed, 7% are disliked and 3% are liked (the other 1% was made up anomaly answers). If you want to make sure the ads you do avoid that enormous 89% bucket, there are steps you can take. But be warned, you'll be battling for your ideas every step of the way.Don’t Contribute To The 89% Of Ads That Go Unnoticed originally appeared on About.com Advertising on Wednesday, November 2nd, 2011 at 12:22:40.Permalink | Comment | Email this

Date: Fri, 20. April 2012 08:21:10

There's a new reality TV show in town, and this time, it's about advertising. It's called The Pitch and it's coming to you via AMC. Every week, two medium-sized ad agencies pitch against each other for a piece of legitimate business. You'll see the pressure-cooker environments, and the work that goes into a real pitch. Which may be old news to you, but it's an ABOUT TIME moment for the rest of the viewing public, who think advertising is like Mad Men crossed with Keeping Up With The Kardashians. I'll be watching. Read more, including the agencies taking part, right here. Will You Be Watching "The Pitch" in April? originally appeared on About.com Advertising on Wednesday, March 21st, 2012 at 20:45:30.Permalink | Comment | Email this

Date: Wed, 23. November 2011 08:13:35

I hear about this more and more with the economy being so bad. People in ad agencies, especially creatives, are being asked to work longer hours, weekends and holidays, for no extra money. This complete disregard for the employee, and the fact that they have lives and families outside of the ad agency, is just plain wrong. And it could also backfire on the agency in a huge way. Read more about it in this new article right here.Don't Put Up With Sweatshop Conditions originally appeared on About.com Advertising on Wednesday, November 9th, 2011 at 22:58:12.Permalink | Comment | Email this

Date: Tue, 27. March 2012 08:12:20

Yes, and no. We all skip past hundreds, perhaps thousands, of banner ads every day. But believe it or not, we do take in some of what we see. Realistically, many banners will be ignored, but if you do it right, your online presence can still have a big impact. Read more here.Banner Blindness - Can You Overcome It? originally appeared on About.com Advertising on Wednesday, February 29th, 2012 at 17:29:30.Permalink | Comment | Email this

Date: Sat, 31. March 2012 08:17:35

Copywriters of the world, unite. You all have "go to" words and phrases that you use when crafting your copy. Would you like to share them? I've started a list of my favorites, but it's just that. A start. Leave your comments here and let's see where we can go, together.A Handy Bunch of Words for Copywriters. originally appeared on About.com Advertising on Wednesday, February 29th, 2012 at 18:53:40.Permalink | Comment | Email this

Date: Thu, 22. March 2012 08:12:47

It's a phrase that's been used time and again, but do you know the elements of a basic, and good, elevator pitch? Find out right here.The Elevator Pitch - 60 Seconds to Success originally appeared on About.com Advertising on Wednesday, February 29th, 2012 at 16:44:44.Permalink | Comment | Email this

Date: Wed, 29. February 2012 08:13:04

Here it is. My roundup of the good, the bad and the ugly. Mainly it was the latter, but I did find five spots that were better than average. Do you agree, or disagree? Did I miss something off the list? Let me know. The Top 5 Best, and Worst, Super Bowl Ads of 2012 originally appeared on About.com Advertising on Tuesday, February 7th, 2012 at 17:38:32.Permalink | Comment | Email this

Date: Tue, 28. February 2012 08:11:50

If you don't know him, check him out here. Sound Advice from Howard Gossage originally appeared on About.com Advertising on Thursday, February 2nd, 2012 at 12:57:02.Permalink | Comment | Email this

Date: Sat, 31. December 2011 08:11:22

Great ideas, when you see them, hit you with an overwhelming sense of "why didn't I think of that?" Case in point, this deftly executed piece warning pedophiles of the length of time they will face in jail if they sleep with a minor. Very well done. Powerful Ad For UNIFEM originally appeared on About.com Advertising on Tuesday, December 20th, 2011 at 13:18:37.Permalink | Comment | Email this

Date: Wed, 16. May 2012 08:17:53

You'll hear creative people complain about the deadline constantly. In fact, as a creative myself, I'm guilty of it too. But something I have learned over the years is that a looming deadline can be just the motivation you need to create killer work. And some of the world's best copywriters agree. Read more about it here. Use The Deadline To Your Advantage originally appeared on About.com Advertising on Friday, April 20th, 2012 at 18:02:38.Permalink | Comment | Email this